Priya, 24, from Toronto, had a contract for a mid-tier resort wear brand — think cover-ups, sarongs, the whole tropical fantasy. She rolled into the beachside hotel suite wearing a sheer white mesh top and what can only be described as the suggestion of shorts. The photographer was fine with it. The brand's Instagram manager was not. (They had a partnership with a family travel company. Details, Priya.) The shoot got scrapped, the brand issued a memo about 'wardrobe compliance,' and Priya reposted the leaked test shots herself three days later. They performed better than any ad the brand had ever run. The irony is genuinely painful.