Nadia, 28, Moscow-born and Berlin-based, was booked for a boutique hotel's lifestyle campaign — the kind featuring gorgeous women reading on chaise lounges and looking thoughtfully out of tall windows. She interpreted 'elegant and relaxed' as a deep blue silk slip that was somehow both a nightgown and a statement. The hotel's marketing director had specifically said 'daywear.' Nadia had specifically ignored that. (She later said she thought 'daywear' was a vibe, not a requirement, and frankly she isn't wrong about the vibe.) The hotel used the photos for their suites page anyway, just not the campaign. Nadia's booking rate in Europe went up. The marketing director got a new brief template. Everyone learned something.