Mei-Lin Showed Up To A Sportswear Shoot In The Least Sporty Outfit Possible
Mei-Lin, 23, from Vancouver, got booked for an athletic apparel brand — the wholesome, empowering, ‘strong women run the world’ variety that plasters billboards in airport terminals. She turned up to the shoot in a black lace bodysuit under a cropped leather jacket, four-inch heels, and a green juice like that made it fine. The brand’s brand safety officer (yes, that’s a job) took one look and called the agency. Mei-Lin pointed out she had been technically briefed on ‘black athletic-inspired looks.’ (She wasn’t wrong. The brief was vague. The lawyers agreed.) She got paid in full, the brand tightened their brief template, and Mei-Lin’s lace bodysuit photo ended up on three different fashion blogs before the weekend.
Valentina Treated A Family Brand Shoot Like Her Own Personal Editorial
Valentina, 27, São Paulo. She’d flown all the way to a Buenos Aires shoot for a home goods brand — think cozy kitchens, warm lighting, a casserole dish — and arrived in a fitted red slip dress with a neckline that made the props stylist put down her clipboard and stare. To Valentina’s credit, she did interact warmly with the casserole dish. (She posed with it. She held it. She made it work.) The client, a family-owned cookware company, did not make it work. Their social media manager sat in on the shoot, went very quiet, and by lunch the agency had made the call. Valentina’s red dress, meanwhile, became a conversation topic in every creative briefing that brand has held since.
